From the moment someone arrives on your campus, to your employees and including your advertising, Web site, special events, alumni and Advancement- our affordable Branding Self-Assessment Kit will let you rate your branding efforts. The Kit provides guidelines for Internal and External assessment and a detailed plan for improvement to your branding efforts.
We also provide conference call consulting or on-site assessment to develop and implement a branding plan to make your college or university recognizable and unforgettable. Partner with us to increase enrollment and fundraising.
MARKETING SOLUTIONS
Marketing Assessment
A holistic assessment, plan development and implementation to maximize the effectiveness of your institutional marketing efforts.
- Assesses the marketing process of the institution
- Summarizes current marketing initiatives
- Develop and recommend strategies to increase internal and external marketing productivity to maximize the ROI on your institution’s marketing efforts
- A Brand Your College branding plan developed and implemented that raises the level of excitement on campus, with Alumni and your marketplace
- Establish a consistent brand identity and message to all your constituencies
- Creative development for brand identity and message including Website design, print, online, outdoor, television, radio, etc.
- Access to our exclusive Marketing Calendar Office
- Budget planning
- Customized market research using focus groups, online surveys, interviews and SWOT analysis
Enrollment Management
Our primary goal is to take your branding effort and parlay it into increased enrollment.
- Assess your current enrollment process and how it matches your branding and marketing efforts both internally and externally
- Match your message with your strengths and branding plan
- Analyze your admission operations to strategically maximize your existing resources
- Identify your greatest potential market for prospective students
Fundraising
Demands on institutional budgets are increasing at a rapid rate especially for independent colleges. The biggest challenge is for sustainable income- income to cover operations or unrestricted funds. We evaluate your fund raising practices, then provide you strategic recommendations and assist you in implementing our proven method of increasing your unrestricted annual giving and expand your donor base. BYC also provides our expertise for capital campaigns.
- Using our R.U.F. model (Raising Unrestricted Funds) we provide budget relief and identify major donor prospects
- Creates excitement campus wide and in your Advancement Department
- Brings a sense of professionalism, increases productivity and performance
- Develops effective ways to identify, build relationships and provide recognition to your donors
- Implements prospective cultivation activities
- Strengthens Board participation
- Enhances donor base expansion
- How to implement our “Every Life Counts Capital Campaign”
Services:
Marketing and Branding Consultation (Conference Call Consulting or On-site)
Development and Implementation of Marketing and Branding Strategy
Internal and External Assessment of Your Branding
How to Increase Your Enrollment with Branding
Increase Alumni Loyalty and Donors
Fundraising and Capital Campaigns
How to Change Your Institution’s Name
Marketing Calendar Office
Branding Self-Assessment Kit for Your College
How to Change Your Institution’s Name Kit (for Colleges/Universities)